I worked on the concept and created all content for the UK launch of nicotine pouches. I wrote social media posts, film scripts, landing pages and lifestyle articles.

I wrote the copy for a series of display ads for Duracell Powerbank, shown on the London Underground.

I set the brand tonality and created all the copy including headlines, brand text and product descriptions.

I provided conceptual help for a brand that was stuck in a rut. I also wrote all the copy for this skincare range aimed at post-menopausal women.

I produced the brand guidelines and created detailed descriptions and backstories for the video game characters.

I set the tongue-in-cheek brand tonality, wrote all the copy and headlines and provided input for the final execution.